We live in an era where we can enjoy various types of food without leaving the comfort of our homes, and this is largely due to mobile food delivery apps. From small bistros to large restaurant chains, mobile food delivery apps allow us to enjoy a wide range of dishes without worrying about distance or time.
But what makes a food delivery app stand out in this ever-evolving digital world? Obviously, each user has their own preferences and expectations, but there are certain universal features that turn an ordinary food delivery app into a truly exceptional one.
Whether you're an app developer looking to create an innovative new food delivery platform or a foodie looking for the most efficient and enjoyable way to order food, it's important to know these key features. From login to real-time notifications, these features are the highlights that lead to creating a great food ordering experience.
Let's review these 10 essential features that, in our opinion, make a food delivery app an indispensable tool in the digital culinary world.
Account Authentication System: An essential feature for any modern application, the account authentication system makes it easy for users to access the platform. This is the first contact users have with the application, and therefore it must be fast, secure and efficient. Authentication through popular platforms such as Facebook, Google or Apple authentication reduces registration time and facilitates user access, allowing them to enjoy services without wasting time on complex procedures.
Award Vouchers and Discounts: Offering rewards in the form of vouchers and discounts is an effective way to build strong relationships with customers and encourage them to return. Vouchers can be allocated based on users' consumption behavior, their activity within the application or within special promotions. This not only adds value to users, but also helps increase app loyalty.
Fully Automated Order Tracking: In today's digital world, transparency is essential. Users want to be informed at every stage of the ordering and delivery process. From the time of order placement to delivery, users should be able to track the progress of their order and be automatically notified when its status changes.
Online Payment with Card Saved in the Application: A fast and secure payment method significantly improves the user experience. By offering the option to save card details directly in the app, the payment process becomes faster and more convenient. Furthermore, this reduces the risk of cart abandonment caused by long or complex checkout processes.
Dedicated Mode for Operators: Operators play an important role in the process of receiving, processing and delivering orders. A dedicated module for operators enables better coordination of activities, effective communication and better control over the entire process. It should include functions such as order management, customer communication, location management, product management and delivery time management.
User Bonus Referral Mode: Users who recommend the app to others should be rewarded. An effective referral system can boost user base growth and improve app loyalty. Users who recommend the app can be rewarded with vouchers, discounts or other benefits, motivating them to actively promote the app to their networks.
Real Time Notifications: Users want to be always updated with the latest information. Real-time notifications about discounts, promotions, vouchers, order status or other notifications are essential to keep users engaged and informed.
Ability to Create Menus: Flexibility is essential in a food delivery app. Users should have the freedom to create their own menu, combining products according to their tastes and preferences. This not only improves the user experience, but also helps increase customer satisfaction.
Additional Options for the Basic Meal: From adding additional sauces to requesting additional cutlery or choosing a special topping, additional options allow the order to be customized to each user's preferences.
Adding and Showing More Locations: Users expect to be able to order from anywhere, anytime. By adding and displaying multiple locations in the app, users can benefit from the app's services regardless of their location. Additionally, this may include functionality to display available restaurants or stores based on proximity to the user's location.
Every feature we have discussed today plays an important role in making a food delivery app efficient, user-friendly and attractive to consumers.
At their core, food delivery apps are more than just ordering platforms. They are our digital partners bringing the world's culinary delights to our doorstep. So the next time you order food through an app, remember all the efforts that went into making this experience smooth and enjoyable. Savor every moment (and every sip)!
